Published on September 10th, 2025
Location: France
EKWATEUR SIGNS PARTNERSHIP WITH AVIRON BAYONNAIS COMBINING PERFORMANCE AND SUSTAINABILITY
Paris, September 10, 2025 - Ekwateur, a renewable energy provider, announces the signing of a partnership with the rising star of French rugby: Aviron Bayonnais Rugby Pro. This agreement marks Ekwateur’s first foray into professional sports, following a successful experience in eSports with Karmine Corp in 2022, also supported by SPORTFIVE.
Ekwateur will gain visibility on the back of the shorts of the men’s professional team during TOP 14 and European Cup matches. The partnership also includes a full suite of rights: image rights, in-stadium visibility, digital and social media presence, public relations, privileged access to players, special operations, merchandising, and, most importantly, a joint commitment to a CSR project to be co-developed.
A partnership built on shared values
The partnership is based on common pillars that make it unique in the French sports landscape:
Sustainability: Ekwateur, a mission-driven company, joins the first French professional club to adopt this status, ensuring respect for social and environmental commitments;
Fighting spirit: two underdogs challenging the historic major players;
Proximity: two partners attentive to their communities;
Transparency: two actors who take responsibility for their decisions and communicate them clearly.
Their shared history is not new: Aviron Bayonnais has been an Ekwateur customer since April 2024, a choice that highlights the club’s commitment to the energy transition.
Jonathan MARTELLI, CEO of Ekwateur, states: "Aviron Bayonnais embodies what drives us: the fighting spirit of an underdog capable of overturning predictions, the sustainability of forward-looking choices, and a united, engaged community. Together, we want to show that sports performance, energy transition, and societal impact can go hand in hand."
Philippe TAYEB, President of Aviron Bayonnais, declares: "We are thrilled to welcome Ekwateur as an Official Partner of Aviron Bayonnais. This partnership reflects our shared values of social responsibility and energy transition at a national level. Together, we aim to create a positive impact on a large scale and demonstrate that professional sports can be a lever for civic engagement."
Xavier ODDONE, General Director of SPORTFIVE, adds: "After a successful first experience in eSports, we are delighted to support Ekwateur in this first step into professional sports. Alongside Aviron Bayonnais, two strong and committed entities come together to prove that sponsorship can be meaningful and generate societal impact."
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373
