Published on December 19th, 2025
Location: USA
Borussia Dortmund Launches Spanish-Language Instagram Channel
New York, December 19, 2025 – In celebration of Borussia Dortmund’s 116th birthday today, the club announced the launch of its dedicated Spanish-language Instagram channel: @ElDortmund.
Translated to “The Dortmund,” @ElDortmund gives the five-time Bundesliga champions the opportunity to engage with millions of passionate soccer fans throughout the Americas and around the world in their native language. The account officially went live at 9:09 a.m. ET on Dec. 19 in a nod to Borussia Dortmund’s founding on this day in 1909.
“The launch of @ElDortmund is a testament to Borussia Dortmund’s growing popularity around the world and specifically in the Americas among Spanish speakers,” said Marc Lingenhoff, BVB Americas Managing Director.
“Given that some of soccer’s most passionate fans speak Spanish, we cannot wait to meet them where they are and engage with them in their native language as Fußball meets fútbol.”
We’ve partnered with Borussia Dortmund for nearly a decade to grow their presence in English-speaking markets, and we’re honored to extend that collaboration across the Americas with the launch of @ElDortmund. Being entrusted with this next chapter is a privilege, and we’re eager to lead fan engagement in Spanish-speaking markets and deepen connections with some of the world’s most passionate communities.
Harry McIntire, Head of Digital for the U.S. & Canada at SPORTFIVE
With Canada, Mexico and the United States hosting the FIFA World Cup next summer, 2026 will serve as a landmark year for soccer across the Americas and beyond. The game continues to soar in popularity – especially across digital mediums – and @ElDortmund will serve as a source of news, content and interaction 365 days per year for Spanish-speaking audiences of the Black and Yellow.
The Spanish-language channel is launched in conjunction with global sports marketing agency SPORTFIVE, a Borussia Dortmund partner since 1999. SPORTFIVE’s U.S.-based digital team, which includes many Spanish speakers, will support the account’s growth going forward, collaborating with the club on new initiatives daily.
You can follow @ElDortmund on Instagram by clicking the link here.
-
About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
-
About Borussia Dortmund
Formed in 1909, Borussia Dortmund is international recognized for its great level of domestic and European success. Winners of eight German championships, five DFB-Pokals (German Cup) and seven German Supercups, BVB also was the first ever German club to win a European Cup (Cup Winners’ Cup) in 1965 and the first from the Bundesliga to win the UEFA Champions League (as well as the Intercontinental Cup) in 1997. Dortmund has one of the largest fan bases in the world and with the largest football stadium in German known for its legendary Yellow Wall, a stand that holds 25,000 fans alone, their supports display one of the highest average attendance levels in the world.
Press contacts
-
Jack Milko
Communications & PR Manager, USA
jack.milko@sportfive.com
