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Published on January 23rd, 2026
Location: Global
ASEAN Hyundai Cup™ 2026 Official Match Ball Unveiled by ASEAN Football Federation and adidas
Singapore, January 23 2026 - The ASEAN Football Federation (AFF) and adidas today unveiled the Official Match Ball for the ASEAN Hyundai Cup™ 2026, the jewel in the crown of ASEAN football, which kicks off on July 24. adidas is the Official Performance Partner of the AFF’s four leading national team and club events, collectively branded as ASEAN United FC.
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Celebrating 30 years, the Hyundai Cup™ features 11 ASEAN national teams competing to be crowned Kings of ASEAN biennially. Vietnam are the reigning champions following a 5-3 aggregate win over Thailand in the final of the 2024 edition.
Designed and manufactured by adidas, the FIFA Quality Pro-Certified Hyundai Cup™ 2026 Official Match Ball is a tribute to ASEAN’s biggest event’s illustrious history and legacy over three decades. It features the globally renowned brand’s innovative technology and unique Teamgeist-inspired blocking overlaid with graphics in navy and orange, colours which capture the vibrance of the ASEAN United FC and tournament’s signature palettes. Weighing 430 to 440 grams, the size 5 match ball bears the Hyundai Cup™ 2026 mark and ASEAN United FC insignia on adidas’ hallmark ‘Triangle’ grain surface, giving it a distinct aesthetic.
Major General Khiev Sameth, President, ASEAN Football Federation, said: “Today, we unveil more than a match ball. Together with our Official Performance Partner, adidas, we reveal a symbol of three decades of ambition, rivalry and shared passion across Southeast Asia. As we honour the 30-year journey of our region’s premier football tournament, the Hyundai Cup™ 2026 Official Match Ball captures the energy of our fans and the vibrant heartbeat of ASEAN football.
“Shaped by adidas’ revolutionary design and uncompromising innovation, it is crafted to the highest professional standards, worthy of the stage it will grace. Above all, it exists for the players and national teams who will give it life, to test their limits, express their talent and pursue excellence in every game.”
The Hyundai Cup™ is the pride and aspiration of every ASEAN national team, player and fan. The adidas Official Match Ball for Hyundai Cup™ 2026 is not only of the world-class standards and advanced technology that the brand is globally renowned for, but in particular, it is symbolic of the event’s rich heritage, the region’s collective aspirations and the many more memorable moments that will be created at the 16th edition this July and August.
Seamus O’Brien, President and Chairman of the Board, SPORTFIVE Asia
Fanny Lanctot, Senior Brand Director, adidas Southeast Asia, said: “The ASEAN Hyundai Cup™ is celebrating its 30th anniversary, and to honour the occasion we are launching an Official Match Ball emblematic of the event’s international standing. Beyond being integral to the game, the Official Match Ball serves as an embodiment of adidas' unwavering dedication to the development of football in ASEAN. We are honoured to be part of the journey of making football more accessible and inclusive for athletes and fans across the region.”
As the Official Performance Partner, adidas supply match balls, referee apparel and ball kid kits for each of the four ASEAN United FC events – the Hyundai Cup™, the ASEAN Club Championship Shopee Cup™, the ASEAN Women’s MSIG Serenity Cup™ and the ASEAN U-23 Championship. The Hyundai Cup™ 2026 Official Match Ball is expected to be available for retail from May.
Hyundai Cup™ 2026 is the 16th edition of the championship and will be held from July 24 to August 26. At the Official Draw held last week, reigning champions Vietnam were drawn in Group A with Singapore, Indonesia, Cambodia and the winner of the Qualifying Round Play-Off while in Group B, 2024 runners-up and seven-time champions Thailand will face Malaysia, Philippines, Myanmar and Laos in the Group Stage of the tournament.
The Hyundai Cup™ 2026 match schedule is available on ASEANUtdFC.com and @aseanutdfc, the official digital channels for ASEAN United FC events, providing year-round access to news, information and exclusive content.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About the ASEAN Football Federation (AFF)
Headquartered in Kuala Lumpur, Malaysia, the AFF is the sub-regional governing body of football in the ASEAN region, and part of the Asian Football Confederation (AFC) and FIFA. Founded in 1984, the AFF has 12 Member Associations – Australia, Brunei DS, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Timor-Leste and Vietnam. The organisation administers football in Southeast Asia and manages its regional competitions which include the ASEAN Hyundai Cup™, ASEAN Club Championship Shopee Cup™, ASEAN Women’s MSIG Serenity Cup™ and ASEAN U-23 Mandiri Cup™ 2025 among others.
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About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 62,000 people across the globe and generated sales of €23.7 billion in 2024.
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Women’s World Cup™, the FIFA Club World Cup™, the UEFA European Football Championship™, the UEFA Champions League™ and the UEFA Women’s Champions League™. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich and Juventus.
adidas is also a partner to some of the best athletes in the game including Aitana Bonmati, Trinity Rodman, Vivianne Miedema, Alessia Russo, Lena Oberdorf, Mary Fowler, Wendie Renard. Leo Messi, Jude Bellingham, Mohamed Salah, Pedri, Lamine Yamal, Florian Wirtz, Paulo Dybala, Gabriel Jesus, Ousmane Dembélé, Serge Gnabry and Manuel Neuer.
For more information, please visit www.adidas-Group.com.
Press contacts
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Shyamala Velappan
SVP, Corporate Communications & Planning, APAC
Shyamala.velappan@sportfive.com +65 8855 1264
