SPORTFIVE Facilitates Media Rights Agreement Between Kansas City Chiefs and ESPN in Mexico

SPORTFIVE, the global sports marketing agency representing the Kansas City Chiefs in Mexico and regions outside the United States of America, facilitated and negotiated the agreement on behalf of the four-time Super Bowl champions.

The collaboration highlights the synergies between SPORTFIVE’s Global Sales and Media teams, who worked closely to deliver another landmark agreement with two long-term partners. For SPORTFIVE, the deal represents a strong continuation of its cooperation with the Kansas City Chiefs, which has already expanded successfully in the DACH region over the past three years and was recently extended until 2028. 

 “We have been committed to the Mexico market for a number of years and are excited to begin this multi-year relationship with ESPN Mexico so that Chiefs fans – and all NFL fans – can have access to our unique, original content in this important and growing market,” Chiefs Vice President of Partnership Strategy Kellen Begnoche said. “We also want to thank the SPORTFIVE team for their partnership and help in getting this agreement across the finish line.”

The agreement also reinforces SPORTFIVE’s strategic focus on Latin America. Mexico remains a key growth market for the agency’s LATAM operations, and ESPN is one of SPORTFIVE’s most important partners in the region, making this deal another strong example of SPORTFIVE’s ability to create value for both rightsholders and broadcasters.