SPORTFIVE Supports eToro in a Strategic Multi-Asset Partnership in Ligue 1 McDonald's

Through this landmark agreement, eToro maximises its reach, visibility and brand affinity among fans of some of French football’s most iconic clubs. Specifically, eToro will benefit from sleeve branding on LOSC Lille’s match kit, as well as Official Partner status with Olympique Lyonnais, AS Monaco and Olympique de Marseille.

This partnership perfectly illustrates the evolution of brand sponsorship strategies, which are increasingly shifting towards multi-asset and multi-club approaches. These models combine strong exposure, diverse audiences and large-scale activation, a vision that SPORTFIVE actively supports and structures on a daily basis for its partners.

“This partnership with eToro demonstrates the relevance of multi-asset strategies, which enable brands to establish a long-term presence within a sports ecosystem while optimising impact and consistency at a national level. At SPORTFIVE, we firmly believe that this approach represents a genuine strategy for the future for advertisers looking to stand out in premium and highly competitive environments” said Benjamin Deblicker, SVP Sales at SPORTFIVE.

“At eToro, we've built a global investing community where users connect to share, learn, and grow together. Through this partnership with Ligue 1 most prestigious clubs, we aim to combine the worlds of investing and football to bring people together around a shared passion and offer them more opportunities for financial education” said Valerie Kalifa, Marketing Director France at eToro.

By orchestrating this partnership, SPORTFIVE further confirms its ability to design, negotiate and manage complex and innovative sponsorship platforms, serving the ambitions of brands and clubs alike, both in France and internationally.