Published on November 20th, 2025
Location: Global
SPORTFIVE Secures Premium Trackside Lounges for Formula 1® Etihad Airways Abu Dhabi Grand Prix™ 2025
Dubai, 20 November 2025 – As the Formula 1® Etihad Airways Abu Dhabi Grand Prix™ 2025 marks the dramatic season finale of the race calendar, leading global sports marketing agency SPORTFIVE has secured private, bespoke-branded Trackside Lounges for Century Financial, a leading UAE-based trading and investment company, to elevate their presence at this headline event.
The exclusive Trackside Lounges offer a fully branded, private environment with prime trackside views and premium hospitality services, creating an ideal setting to host business partners and key stakeholders while enjoying the on-track action.
This initiative forms part of SPORTFIVE’s global Formula 1® hospitality program, which delivers premium experiences at major races worldwide. By facilitating access to these exclusive lounges, SPORTFIVE continues to strengthen its position as a trusted partner for brands seeking high-end sports hospitality and widening its global footprint in Formula 1®.
Speaking on the announcement, Mr. Devinder Singh, Chief Institutional Business Officer, Century Financial, said: "We’re thrilled to offer our clients and partners a truly luxurious, trackside experience at the Abu Dhabi Grand Prix™. At Century Financial, exceptional client experience is non-negotiable, and with a season this exciting, bringing our guests into the heart of race weekend was the obvious next step."
The Middle East has become a major hub for Formula 1®, hosting four races and attracting global attention. We are delighted to work with our clients to guarantee their presence at this landmark event.
Venu Nair, Managing Director – Middle East & South Asia, SPORTFIVE
Tom Hughes, Director – Premium Experiences, SPORTFIVE said: “Formula 1® offers some of the most powerful hospitality platforms in global sport. Securing private Trackside Lounges allows our clients to experience the Abu Dhabi Grand Prix™ in a personalised and memorable way. We’re proud to deliver spaces that combine exclusivity, branded storytelling, and the thrill of race weekend.”
This collaboration represents another important milestone in SPORTFIVE’s expansion in the Middle East and South Asia, reinforcing the company’s commitment to shaping the future of sports marketing, brand partnerships, and premium hospitality.
SPORTFIVE looks forward to working with Century Financial to deliver an extraordinary experience for their guests at the Formula 1® Etihad Airways Abu Dhabi Grand Prix™ 2025.
-
About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
-
David Rothenhaeuser
Vice President and Head of Global Marketing Communications
david.rothenhaeuser@sportfive.com
